Big Tobacco’s Alleged Targeting of Children With ZYN
The recent lawsuit against Philip Morris over its ZYN oral nicotine pouches has brought to light concerns about the potential targeting of children by big tobacco companies. The article on BNN Bloomberg sheds light on the legal battle surrounding ZYN and its implications for public health.
Targeting of Children With ZYN
- Appealing Flavors and Packaging:The article highlights how ZYN’s enticing flavors and discreet packaging could potentially attract a younger demographic. The lawsuit argues that such marketing strategies are intentional and designed to lure in underage consumers. As these sort of cases continue to emerge, it becomes crucial to scrutinize the marketing tactics employed by big tobacco.
- Marketing Strategies:Big tobacco has a history of utilizing sophisticated marketing techniques to appeal to different consumer groups. The lawsuit underscores concerns that ZYN is no exception, with its marketing strategies allegedly targeting a younger audience. Examining these strategies helps to discern whether the product is intentionally designed to attract children.
- Social Media Influence:The suit speaks of the role of social media in promoting ZYN and potentially influencing the younger demographic. As I’ve spoke on numerous occasions on the podcast and our own social media, this is abundantly clear.
- Regulatory Oversight:The lawsuit against Philip Morris raises questions about the effectiveness of regulatory oversight. Exploring the existing regulations and their enforcement mechanisms can show us how big tobacco companies may exploit loopholes to market products like ZYN while circumventing restrictions meant to protect vulnerable populations.
- Public Health Implications:The overarching concern is the potential impact of ZYN and similar products on public health, especially among younger individuals. Spoiler alert… the younger users that big tobacco covets as lifelong customers. Analysis of long-term effects of oral nicotine pouches on adolescents will help us truly understand the landscape.
The lawsuit against Philip Morris regarding ZYN oral nicotine pouches shines a light on the broader issue of big tobacco targeting children. By examining the marketing strategies, social media influence, regulatory oversight, and public health implications, it becomes evident that there is a need for comprehensive measures to protect vulnerable populations from potentially harmful products. It will be interesting to watch as this legal battle unfolds, the broader implications and the responsibility of both the industry and regulatory bodies in safeguarding public health.
Bloomberg Article: Philip Morris Faces Lawsuit Over ZYN Oral Nicotine Pouches
There was a pretty decent breakdown on YouTube highlighting the strategy zyn seems to be employing. (Sadly I forgot the channel.) It seems to be a series of native ads by disparate influencers.
Bert kreischer appeared on the Logan Paul’s (or Jake Paul, I’m not quite young enough to distinguish the Paul brothers) podcast and was acting really f***ing weird (as in there’s a good chance it’s a native ad.)
Bert offers Paul a zyn and
Paul goes “oh what is that I think I met someone in Sweden who was using them”
Bert goes “yeah it is a swiss company it’s like dip without any of the drawbacks, all the cool guys are zynning.” (As a 40 year old man mind you.)
The YouTube video highlights how Andrew Shultz tried to pressure a black guest a while back (I think less than a year) into doing zyn. When the guest says “I don’t want to do that I have an addictive personality” Shultz tells him, in his high pressure sale to get his guest to zyn, it is not addictive. it is addictive. It contains nicotine.
Then finally even Tucker Carlson (which is super disappointing to me, because I like the guy as much as I can like a guy I’ve had no correspondence with) had some sort of bit where another influencer gave him a giant zyn tin that was air dropped with a drone and I think even he has hocked it but not hocked it to a degree.
The thing is all this weird marketing-esque behavior is neither proceeded nor followed by disclosures. So it’s shady but there isn’t a smoking gun. But a lot of “influencers” seem to be doing native ads for zyn.
I don’t know. I trust zyn like I trust the devil. I’m Christian.
I think you’re spot on with this… there’s far too many of these ‘influencer spots’ for them to not be part of a bigger campaign. Disappointing for sure as I really like some of the players involved.